KEYNOTE SPEAKING
These keynote speaking topics help your audience put AI to work, become the first choice, and earn customer trust. Choose the challenge they face. We’ll shape the session around your room.
Stefanie Couch is best known across the building industry, from lumber and building material dealers, hardware retailers and distributors to manufacturers, contractors and their associations, and organizations like Walgreens, Verizon and The ESOP Association book her too.
Stefanie brings experience in sales, operations, brand strategy and marketing. Through Grit Blueprint, she helps businesses make their value clear and get it in front of the right people.
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Start with what you want people to leave ready to do.
Looking for a working session? Explore workshops on everyday AI and business storytelling. Explore Workshops
Audience figures as of October 2026.
Watch Stefanie's speaker reel to get a feel for her stories, teaching and connection with an audience.
Watch Stefanie Speak Watch the Speaking & Events Playlist Download General Speaker Overview
Stefanie’s keynote for our audience of over 2,100 people … was a true highlight of the conference at the Aria in Las Vegas. Attendees left energized and empowered to think faster, act smarter, and lead meaningful, sustained growth within their organizations. The talk was the most engaging and inspiring yet.
From Event Organizers
I have already booked her again as a keynote speaker!
As we focus on equipping our members and retailers with modern tools and forward-thinking strategies, Stefanie brings the expertise and vision to help us do just that. She understands our dealers, speaks their language, and knows how to turn great local stories into strategic growth.
Stefanie is prepared, dependable, and communicative.
Stefanie's skills as a thought leader, presenter, and facilitator are amazing. She is a studied, insightful leader who maximizes her time and attention with clients and executives in the industry.
Keynote and panel coverage
FGIA
Published
FGIA covers Stefanie's keynote and the panel she moderated at GlassBuild, where she brought industry leaders into a conversation about leadership and opportunity.
Read in FGIA: Pull Up a Seat to a Table Full of Industry Women, FGIA (opens in a new tab)
Speaking coverage
Window + Door
Published
Window + Door covers the BEC Conference, including Stefanie's keynote on AI for leaders in the glass and glazing industry.
AI KEYNOTES AND EXECUTIVE SESSIONS
AI and the Future of Business
Stefanie connects AI with sales, marketing, product knowledge, and the daily work of running a business. Choose a session that fits the decisions your audience needs to make.
AI and Business Change
What’s Next for the Building Industry
Understand what AI could mean for your customers, your team, and the way your company competes.
Best fit: Building industry owners, executives and associations.
AI in Everyday Work
Put AI to Work on Work That Matters.
Give people a practical place to start and a way to check their work.
Best fit: Company meetings, entrepreneurs, associations and groups with mixed AI experience.
AI for Leadership Decisions
Challenge Your Thinking Before You Decide.
Use different perspectives to question a plan before you commit time and money.
Best fit: Owners, executives, leadership teams, entrepreneurs and business associations.
Explore AI Keynotes and Executive Sessions
Keynote moments on AI and the future of business, from Stefanie’s AI speaker reel.
Personal & Company Branding
Stand Out. Become the First Choice.
Two keynotes on one idea. Choose Unmistakable You when people want to be chosen. Choose Unmistakable Business when customers need a reason to choose the company.
Personal & Executive Branding
Stand Out. Become the First Choice.
Help people find what sets them apart, make their value clear and build the trust that gets them chosen.
Best fit: Employees, executives, entrepreneurs, associations and women’s leadership programs.
Company Branding & Marketing
Stand Out in Your Market. Become the First Choice.
Help owners and teams make the business easier to understand, trust and choose, with branding, marketing and proof that work together.
Best fit: Owners, marketing leaders, manufacturers, dealers, distributors, associations and corporate teams.
Sales & Customer Trust
Find the Need Behind the Ask.
Find the need behind the customer's request. Help your team ask better questions, make a clear recommendation and agree on what happens next.
Help Your Team Hear What the Customer Is Really Asking.
Best fit: Sales meetings and kickoffs, account teams, sales managers, dealers, distributors, manufacturers and owner-led businesses.
Stefanie also creates custom keynotes. If your event has a specific theme or your audience faces a specific challenge, she will build a talk around it in an area she knows well: the building industry, business, leadership, sales, visibility, and practical AI.
Before every engagement, she talks with your team to understand the room, the stakes, and the language that matters most to your audience.
Known across the building industry and booked well beyond it.
Choose the format that gives your audience what it needs: one shared message, a focused virtual session or time to practice.
One shared message for a conference, company meeting or leadership event. Keynotes run 30 to 90 minutes, in person or virtual.
A focused virtual session with time for questions. Webinars run 45 to 60 minutes.
Time to practice on real work, with room for questions. Workshops run a half day or a full day, and Build Your AI Advisory Board is a 3-hour workshop.
Bring the Stage and the Story Together
Explore Event PackagesEvent Hosting & ModerationEvent Media & Coverage
WHY STEFANIE SPEAKS
Telling someone to be more visible or think bigger can leave them with another job to figure out.
Stefanie wants people to recognize something in themselves, see how it matters, and know what to do with it. Her talks bring together stories, clear tools, and questions that connect the message to their own lives and work.
Her perspective comes from the building industry, sales, leadership, and building Grit Blueprint. She cares about what happens when people go back to work.
Who is coming? What are they facing? What do you want this moment in the program to do?
You and Stefanie select the topic and shape the examples around your audience.
Stefanie confirms the format, timing, preparation, and event details with your team.
Get Bios & Planner Resources Speaker Sheets & Media Kits Bios, Introductions & Photos Booking FAQs
Events and Media
StefanieCouch.comBy Stefanie Couch
Published
Plan for what attendees can use after the applause. Define a practical takeaway, match it to the room, and give the speaker brief a clear audience action.
Read the Article: What Your Audience Should Leave With After a Keynote, StefanieCouch.com
Leadership
StefanieCouch.comBy Stefanie Couch
Published
Find the strength you use, the detail your experience helps you see, and the person it can help. Use Stefanie Couch’s three-moment review to begin.
Read the Article: How to Find Your Unmistakable Edge, StefanieCouch.com
Artificial Intelligence (AI)
StefanieCouch.comBy Stefanie Couch
Published
Choose one task for an AI trial. Use meeting notes to set quality checks, keep a person on the review, and decide what earns a place in the workflow.
Read the Article: Your First AI Pilot Needs One Job, StefanieCouch.com
Events and Media
StefanieCouch.comBy Stefanie Couch
Published
Learn when industry experience matters in a keynote speaker and what to ask about audience fit, useful examples, and preparation before you book.
Read the Article: Does Your Keynote Speaker Need to Know Your Industry?, StefanieCouch.com
Start with the job you need done. A keynote gives a larger audience a shared message. A workshop gives people time to apply it. Hosting guides the room and the conversation. A media engagement turns selected stories into content. Tell us your goal if you would like help choosing.
Unmistakable You is about a person: what sets them apart and why someone should choose them for the job, the project or the opportunity. Unmistakable Business is about a company: why customers should choose it, with branding and marketing at the center. Tell us who your audience wants people to choose, and we will help you pick.
Choose The AI Advantage when the group needs to understand business and industry change. Choose AI You Can Use Monday for everyday application. Choose Your AI Advisory Board when leaders want a method for examining decisions. Tell us who is coming and how they use AI today, and we will help you choose.
Yes. Before the event, I talk with your team about who is in the room, what they’re facing and the language that matters to them. Then I shape the examples around your audience and what you want them to leave ready to do. We will agree on the level of preparation and customization in the scope.
Yes. If your event has a specific theme or your audience faces a specific challenge, I can build a custom keynote around it in an area I know well: the building industry, business, leadership, sales, visibility, and practical AI. Share who will be in the room and what you want them to leave ready to do.
Keynotes run 30 to 90 minutes. Workshops run a half day or a full day, and Build Your AI Advisory Board is a 3-hour workshop. Webinars run 45 to 60 minutes. Sessions can be in person or virtual. Include your available time in the inquiry, and we will confirm the format that fits.
Include your recording and replay plans in the inquiry. Capture, editing, audience access, and reuse need to be agreed as part of the engagement.
The investment depends on the format, preparation, time involved, production needs, and how you plan to use the content. Share what you are planning so we can recommend a scope and provide a written quote.
Keynote & Executive Session
A leadership keynote at Employee Owned 2025, followed by a closed Executive AMA for 150 CEOs.
Association Partnership
Women in Glass keynotes, AI education, show ambassadorship, industry writing, and on-location sponsor media.
Corporate Speaking: 2023 & 2024
Personal branding for Women of Walgreens and an International Women’s Day keynote with a global employee invitation.
Retreat & Podcast Conversations
A women’s leadership keynote, event media, and five conversations with people across the company.
