KEYNOTE SPEAKER. INDUSTRY INSIDER. FUTURIST.
Make Your Next Event Unmistakable.
Stefanie Couch helps leaders and teams put AI to work, stand out, and earn customer trust. She brings an industry insider’s experience and a futurist’s view to your stage, with bold questions, real business examples, and clear next steps.
Building industry roots. A message shaped for your audience.
Where Stefanie Has Spoken and Hosted
Watch Stefanie in Action.
Watch her speaker reel to get a feel for how she teaches, challenges and connects.

Watch on YouTube (opens in a new tab)
Stefanie’s keynote for our audience of over 2,100 people … was a true highlight of the conference at the Aria in Las Vegas. Attendees left energized and empowered to think faster, act smarter, and lead meaningful, sustained growth within their organizations. The talk was the most engaging and inspiring yet.

What Does Your Audience Need?
Choose the message you want people to leave ready to use.
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AI AND THE FUTURE OF BUSINESS
Put AI to Work.
Help your team find useful ways to use AI, check its work, and think through what comes next.
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BRANDING AND VISIBILITY
Become the First Choice.
Help people and businesses make their value clear, build trust, and give others a reason to choose them.
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SALES AND CUSTOMER TRUST
Earn Trust. Move the Sale Forward.
Help sellers ask better questions, understand the real need, and agree on a useful next step.
Stefanie had the rare combination of stage charisma and topical information that made her a delight to listen to.
See the Work.
Association Collaboration
Window & Door Manufacturers Association (WDMA)
Executive AI education, industry interviews, co-facilitated working sessions, and follow-up reporting.
Read the Story: Window & Door Manufacturers Association (WDMA)
Brand Partnership
Do it Best
Speaking since 2023, Millwork Academy, member walk-and-talks, vendor booth features, and podcast hosting.
Keynote & Executive Session
The ESOP Association
A leadership keynote at Employee Owned 2025, followed by a closed Executive AMA for 150 CEOs.
Event Partnership
National Hardware Show
Women’s leadership programming, speaking, hosting, broadcast appearances, and interviews across 2024 to 2026.
a Walgreens global crowd favorite.
Make More of Your Time Together.
Bring Stefanie in for a keynote, then build on it with executive conversations, hosting, or event coverage from the Grit Blueprint team. Give the room a clear message. Bring out the knowledge in your people. Capture stories your team can use after the event.
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Speaking
Give people a reason to think differently and a clear place to start. Explore keynotes on AI, branding, and sales.
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Hosting & Moderation
Keep the room connected. Bring out the stories, questions, and ideas worth hearing.
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Event Media & Coverage
Capture the people and ideas that make your event matter. Give your team content it can use after everyone heads home.
Explore Speaking, Hosting & Media Not sure where to start? Explore Ways to Work Together.
Recent Speaking and Hosting.
- Do it Best Millwork & Interior Solutions Door Shop Event 2026
- WDMA Executive Leadership Forum 2026Window & Door Manufacturers Association
- Do it Best Fall Market 2026

Stefanie Knows the Work Behind the Conversation.
She grew up in her dad's lumberyard. Later, she helped build teams and expand door operations inside a nationwide publicly traded distributor. Today, she's building Grit Blueprint with her husband, Ben.
She has worked across sales, operations, production, customer relationships, and leadership. She knows how differently the same decision can look from the yard, the sales desk, the production floor, and the executive meeting.
That experience shapes the questions she asks and the examples she brings to the stage.
She can talk with the person delivering the material and the executive deciding where the business goes next. She looks for language that helps both understand the issue, because a strategy only works when people can act on it.
- 30+ Years in the building industry, starting in her family’s lumberyards
- 21 to 2,100 people, from private sessions to a conference at ARIA Las Vegas
- 140+ Grit Blueprint Podcast episodes
- 32,000+ LinkedIn followers
- Nearly 24,000 YouTube subscribers
- 14,000+ newsletter subscribers
Audience figures as of October 2026.
BEYOND THE STAGE
The Work Behind the Words.
Stefanie runs a business, leads conversations, and helps people put ideas to work.
That work shapes what she brings to the stage.
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Watch
On stage, in the interview chair, and inside the businesses doing the work. Watch the conversations and stories behind the message.
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Read
Read Stefanie's take on standing out, earning trust, using AI, and growing a business. Explore her articles and published work.
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Grit Blueprint
Grit Blueprint is the visibility and growth company Stefanie founded.
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Grit Guide
Grit Guide is Grit Blueprint's media and learning platform for the building industry.
What Do You Want Your Event to Do?
Tell us who is coming, what matters to them, and what you want them to leave ready to do. We will help you find the right fit.
Stefanie's skills as a thought leader, presenter, and facilitator are amazing. She is a studied, insightful leader who maximizes her time and attention with clients and executives in the industry.
KEEP BUILDING
Good Ideas. Put to Work.
Get Built to Win, Stefanie’s newsletter with practical ideas on leadership, growth, AI, and standing out. Ideas you can put to work in your business and your next move.








