Recent writing, conversations, and work from Stefanie Couch.
Event Recap
Window & Door Manufacturers Association
Event:
Stefanie co-facilitated executive working sessions for window and door leaders. Afterward, Grit Blueprint prepared reports and next steps that WDMA shared with its members.
See the Event Recap: WDMA Executive Leadership Forum 2026, Window & Door Manufacturers Association
Event Recap
Do it Best Group
Event:
Stefanie presented sessions on AI and brand visibility for independent dealers and hosted Grit Blueprint Podcast interviews on site in Indianapolis.
See the Event Recap: Do it Best Fall Market 2026, Do it Best Group
Event Recap
NHPA and The Hardware Conference
Event:
At the Orlando conference, Stefanie presented breakout sessions for independent home improvement retailers on executive visibility and on media and storytelling.
See the Event Recap: Independent Home Improvement Conference 2026, NHPA and The Hardware Conference
Written by Stefanie
Hardware Connection
Published
Private label gives a retailer a chance to build a brand customers know. Writing from NHS Concept to Commerce, Stefanie connects product sourcing, brand choices, and the work of independent hardware stores.
Read in Hardware Connection: The Private Label Play, Hardware Connection (opens in a new tab)
Written by Stefanie
Glass Magazine
Published
AI can start with work your team already does. Stefanie outlines small uses for research, content, customer communication, and sales follow-up that give a business a practical place to begin.
Read in Window + Door: Why Most Glass, Window, and Door Companies Get AI Wrong (opens in a new tab)
Written by Stefanie
Glass Magazine
Published
Stefanie’s take on GlassBuild America 2025: advanced machinery and new products on the show floor, more companies creating content at the event, and her Grit Blueprint Podcast conversation with Chip Gentry of Quaker Windows & Doors.
Read in Glass Magazine: Innovation in Motion, Glass Magazine (opens in a new tab)
January and February 2026 print issue, page 86 (PDF): Innovation in Motion (opens in a new tab)
ARTICLES
More on leadership, visibility, sales, and what comes next.
Events and Media
StefanieCouch.comBy Stefanie Couch
Published
Choose a question worth leaders’ time, invite the experience it needs, and guide a discussion that leaves people with a sharper decision or next step.
Read the Article: What Makes an Executive Roundtable Worth Attending?, StefanieCouch.com
Artificial Intelligence (AI)
StefanieCouch.comBy Stefanie Couch
Published
Use an AI advisory board to test a business decision from several views. Get a decision brief, a copyable prompt, and a way to check what comes back.
Read the Article: How to Build an AI Advisory Board You Can Actually Use, StefanieCouch.com
Leadership
StefanieCouch.comBy Stefanie Couch
Published
Find the strength you use, the detail your experience helps you see, and the person it can help. Use Stefanie Couch’s three-moment review to begin.
Read the Article: How to Find Your Unmistakable Edge, StefanieCouch.com
Leadership
StefanieCouch.comBy Stefanie Couch
Published
Use what the work teaches you to rethink a plan. Separate the goal from the approach, test the belief behind it, and explain the change to your team.
Read the Article: When to Change the Plan Without Giving Up the Goal, StefanieCouch.com
Events and Media
StefanieCouch.comBy Stefanie Couch
Published
Learn when industry experience matters in a keynote speaker and what to ask about audience fit, useful examples, and preparation before you book.
Read the Article: Does Your Keynote Speaker Need to Know Your Industry?, StefanieCouch.com
Artificial Intelligence (AI)
StefanieCouch.comBy Stefanie Couch
Published
Choose one task for an AI trial. Use meeting notes to set quality checks, keep a person on the review, and decide what earns a place in the workflow.
Read the Article: Your First AI Pilot Needs One Job, StefanieCouch.com
FROM GRIT GUIDE
Grit Guide is our media and learning platform for the building industry. It brings together stories, interviews, and practical ideas from people doing the work.
WATCH & LISTEN
Go inside the businesses, meet the people, and come behind the scenes with Stefanie.
Step inside the companies, projects, and work behind the building industry.
Conversations about leadership, sales, business, and what comes next.
Come behind the scenes as we build the business, make decisions, and do the work.
BRING IT TO YOUR ROOM
Planning an event? Explore Stefanie's keynotes and hosting work, and let's talk about what your audience needs.
KEEP BUILDING
Get Built to Win, Stefanie’s newsletter with practical ideas on leadership, growth, AI, and standing out. Ideas you can put to work in your business and your next move.
