Stefanie Couch at Do it Best Millwork & Interior Solutions Door Shop Event 2026

Stefanie started with the job, not the tool. She showed what has changed in AI over the last six months and how to match a tool to the work at hand, then asked the room to write down one useful win for their business: less friction, more revenue or a clearer reason for customers to choose them.

Next came GRIT, her adaptation of Geoff Woods’s CRIT framework for better AI answers: give it context, give it a role, let it interview you, then give it the task. She showed how one Business Brief sets up an AI team for the shop: a chief of staff for the day’s priorities, an operations advisor to catch missing specs before doors hit production, a sales advisor to prepare for a prospect and a board of advisors to test a decision before committing time or money.

She also covered the checks that keep the owner in charge, from verifying facts and protecting customer data to asking before recording a conversation. She closed with the line behind the title: “Be seen. Be known. Be chosen. Be unmistakable.”