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Stefanie Couch at Do it Best LBM Millwork Academy 2026

Role
Lead instructor and co-instructor
Organizer
Do it Best
Date
April 27 to 30, 2026
Place
Do it Best headquarters, Fort Wayne, Indiana

Stefanie Couch served as a lead instructor and co-instructor at Do it Best’s 2026 LBM Millwork Academy in Fort Wayne, Indiana. The April 27 to 30 event combined millwork product knowledge with installation and sales education.

About the Event

Hosted at Do it Best headquarters, the academy was open to Do it Best members and non-members. A welcome day preceded three days of instruction, with several millwork specialists contributing to an interactive program for people selling doors and windows.

What Stefanie Covered

The academy connected knowledge of the product with the details needed to sell it accurately. The program covered door and window products, installation basics and sales skills, including handling objections, identifying upgrades and complementary items, and building more reliable ordering processes.

The second day covered window products and installation alongside interior doors. Working with fellow instructors, she helped deliver a program grounded in the practical questions faced by millwork sales teams. The emphasis was on product understanding and the sales conversation, with instruction shared across the teaching team.

  • Door and window product knowledge
  • Window and door installation basics
  • Sales objections, upgrades and complementary products
  • Ordering accuracy and repeatable sales processes

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