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ARTICLES

Ideas Worth Putting to Work.

More on leadership, visibility, sales, and what comes next.

Stefanie Couch talking doors with a rep at IBS 2026

Visibility

Make Your Expertise Easy to Refer

Published

Help people explain when to recommend you. Write a useful referral sentence and pair it with evidence that shows the right person why to call.

Stefanie Couch helping frame walls inside Grit Studios

Visibility

What Should an Executive Post on LinkedIn?

Published

Build an executive LinkedIn presence from the questions and decisions already in your work. A practical writing routine that keeps your judgment and voice.

Stefanie Couch laughing with an attendee at an outdoor trade show

Visibility

What Your Likes Cannot Tell You

Published

Likes miss the silent readers. Match content measures to the job of each piece, keep their limits clear, and let real responses guide the next edit.

More Stories. More Ideas. More of the Building Industry.

Grit Guide brings together conversations, articles, and video about the people and businesses shaping the building industry.

Explore Stefanie's latest contributions, watch the series, and discover more of the work behind the industry.