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The Grit Blueprint Podcast

Where Building Materials Growth Is Actually Happening with Craig Webb, President of Webb Analytics

April 7, 2026 Length: 23 min Watch on YouTube (opens in a new tab)

On The Grit Blueprint Podcast, Stefanie Couch sits down with Craig Webb, President of Webb Analytics, to break down where building materials growth is actually happening and what the 2025 M&A numbers mean for independent dealers. Craig covers installed sales, e-commerce, and AI.

About This Episode.

The big box giants are buying everything. But independent dealers? They can still win. In this episode, Stefanie Couch sits down with Craig Webb of Webb Analytics, the most trusted data voice in the building materials industry, to break down what the 2025 M&A numbers actually mean for independent dealers. Craig shares where the real growth is hiding, why installed sales is no longer optional, and how AI and e-commerce are separating the dealers who thrive from the ones who stall. If you run a lumberyard, a hardware store, or a building materials operation and you want to know how to stay competitive against consolidated dealers, this episode is your roadmap. Covering independent dealer growth, construction supply consolidation, installed sales strategy, and AI for building materials, this conversation is packed with the data and the direction you need right now.

What you'll take away today

  • The three market segments where independent dealers can out-compete Home Depot and big-box consolidators: custom builds, single-specialty, and installed sales
  • Why installed sales is no longer optional as products like oversized doors and windows get more technical and builders need warranty protection built in
  • Where the real growth is happening in 2025 and beyond, including hot geographic markets, specialty product niches, and e-commerce for dealers
  • How AI tools built specifically for the building industry are already saving dealers money, improving contract terms, streamlining inventory, and freeing up staff hours
  • The two things that separate dealers who will thrive from those who won't: genuine passion for the business and a relentless drive to operate smarter
  • Ready to turn visibility into growth? Head to gritblueprint.com to learn more and book a call to talk about your growth strategy.

Key Takeaways.

  • Independent dealers can out-compete Home Depot and big-box consolidators in three segments: custom builds, single-specialty, and installed sales.
  • Installed sales is no longer optional as oversized doors and windows get more technical and builders need warranty protection built in.
  • Growth is showing up in hot geographic markets, specialty product niches, and e-commerce for dealers.
  • AI tools built for the building industry are already saving dealers money, improving contract terms, streamlining inventory, and freeing up staff hours.
  • Craig sees two things separating dealers who thrive: genuine passion for the business and a relentless drive to operate smarter.

Questions and Answers.

How can independent lumber dealers compete with consolidation?

Craig Webb, President of Webb Analytics, points to three segments where independents can out-compete Home Depot and big-box consolidators: custom builds, single-specialty, and installed sales.

Why does installed sales matter for building materials dealers?

Products like oversized doors and windows are getting more technical, and builders need warranty protection built in. Craig Webb says that makes installed sales no longer optional.

How are building materials dealers using AI?

Craig shares how AI tools built specifically for the building industry are saving dealers money, improving contract terms, streamlining inventory, and freeing up staff hours. He also discusses digital shelf labels and inventory technology for lumber yards.

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