Simple Marketing Strategies You Can Implement That Drive Revenue For Independent Businesses

About This Episode.

If you run a hardware store, lumber yard, or building supply business, this episode shows you how to compete without big box budgets. I sit down with Sharona Eiserer of Wood Shed Lumber and Hardware, Ashley Guest of Harbin Lumber Company, and Kerry Hasselbach of Do it Best to break down omnichannel marketing for independent dealers that actually drives foot traffic and revenue.

Sharona Eiserer runs Wood Shed Lumber and Hardware across six locations in Missouri. She does live radio twice a week, and helped kick off the company's video content by recording their first reel. Now her team has taken the reins and has over 500 posts on Instagram.

Ashley Guest is the marketing manager at Harbin Lumber Company, a fourth-generation business in Georgia with about 300 employees.

Kerry Hasselbach leads marketing at Do it Best and has spent 20 years building brands across fashion, retail, and home. She walks through the digital tools available to members and what most dealers are missing.

If you have ever felt like marketing is too big, too expensive, or too confusing for your business, choose one thing from this episode to implement, and start winning.

What You'll Take Away Today

• Omnichannel marketing for independent dealers is not a digital-only game. Print, radio, events, and in-store signals still drive real customers through the door.
• A branded apparel program turns your team and your customers into walking billboards. Done right, every hat and hoodie pays back the cost in word of mouth.
• A simple marketing strategy for lumber yards comes down to the four C's: customers, culture, community, and consistency. If one bucket is empty, you are leaving money on the table.
• Google My Business for retailers and reviews are still the cheapest way to get found. Most dealers have not even claimed their listing.
• Do it Best digital marketing tools make it possible to plan, post, and track ads without hiring a full marketing team. Many members are not using what comes with their membership.