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The Grit Blueprint Podcast

How Service Partners Helps Dealers Stock Smarter & Grow Sales, Featuring Chuck Lencheck

October 9, 2026 Length: 29 min Watch on YouTube (opens in a new tab)

Live on the Do it Best Fall Market floor, Stefanie Couch talks with Chuck Lencheck, Senior Vice President of Channel Development at Service Partners, on The Grit Blueprint Podcast. They cover how dealers can evaluate their insulation mix, respond to changing building codes and add gutters as a revenue stream.

About This Episode.

Call or visit Service Partners website

  • Today I'm joined by Chuck Lencheck of Service Partners, live on the show floor at the Do it Best Fall Market, to talk about the insulation products, service, and additional revenue opportunities dealers should be thinking about.

What’s inside

  • How dealers can evaluate whether they are stocking the right insulation products for their customers
  • The differences between serving DIY customers and professional contractors
  • How Service Partners’ 80 distribution centers and 150 salespeople help dealers access product locally
  • Insulation options including fiberglass, cellulose, mineral wool, rigid board, and foam
  • How Dealers can supply material-only gutters as a new revenue stream and what equipment is needed

Key Takeaways.

  • Serving DIY customers is different from serving professional contractors, so dealers should check whether their insulation mix fits both.
  • Service Partners has 80 distribution centers and 150 salespeople, which helps dealers access product locally and save warehouse space.
  • Insulation options covered include fiberglass, cellulose, mineral wool, rigid board and foam.
  • Dealers can supply material-only gutters to pros as a new revenue stream, including leaf protection and gutter guards with an ASTM fire rating.
  • Knowing local insulation building codes helps a dealer become the insulation expert customers trust.

Questions and Answers.

What is Service Partners?

Service Partners is an insulation distributor with 80 distribution centers and 150 salespeople, introduced in the episode as the largest insulation distributor in the US. Chuck Lencheck is its Senior Vice President of Channel Development.

What insulation types should dealers know about?

Chuck Lencheck covers fiberglass, cellulose, mineral wool, rigid board and foam. The conversation also compares fiberglass, cellulose and mineral wool for thermal and acoustic insulation.

How can a dealer start selling gutters?

Dealers can start a materials-only gutter program for pros and sell gutters as an add-on to siding and remodeling jobs. Chuck also explains what equipment is needed to get started.

Book a Call

Pick a time that works for you. We will talk through your event, your audience and your goals, and whether Stefanie is the right fit.