The Grit Blueprint Podcast
How Executives Can Leverage LinkedIn for Business Growth with Melanie Borden
June 10, 2025 Length: 55 min Watch on YouTube (opens in a new tab)
On The Grit Blueprint Podcast, Stefanie Couch sits down with Melanie Borden, founder of The Borden Group, to break down how executives can use LinkedIn for business growth. They cover how executive personal branding can drive new clients, speaking gigs, industry credibility, and top-tier talent.
About This Episode.
LinkedIn isn’t just a place to drop a resume. It’s a full-blown growth engine for legacy industries. In this episode of The Grit Blueprint Podcast, I sit down with LinkedIn powerhouse Melanie Borden (180K+ followers and counting) to break down how executive personal branding can drive real results: new clients, speaking gigs, industry credibility, and top-tier talent.
Melanie shares her transition from corporate exec to founder of The Borden Group and why she bet big on LinkedIn and won. We cover how to make your team visible (and why that matters), what to post for max ROI, and how to turn your profile into a lead magnet without feeling salesy.
- If you're in construction, manufacturing, or real estate and struggling to stand out or hire right now...this episode is your blueprint.
Key Takeaways.
- LinkedIn is more than a place to drop a resume; it can be a full growth engine for legacy industries.
- Executive personal branding can drive new clients, speaking gigs, industry credibility, and top-tier talent.
- Melanie moved from corporate executive to founder of The Borden Group and bet big on LinkedIn.
- The episode covers how to make your team visible and why that matters.
- Learn what to post for the best return and how to turn your profile into a lead magnet without feeling salesy.
Questions and Answers.
How can executives use LinkedIn for business growth?
Melanie Borden, founder of The Borden Group, explains how executive personal branding on LinkedIn can drive new clients, speaking gigs, industry credibility, and top-tier talent. She and Stefanie also cover what to post and how to turn your profile into a lead magnet without feeling salesy.
Who is Melanie Borden?
Melanie Borden is a LinkedIn powerhouse with more than 180,000 followers and the founder of The Borden Group. She moved from corporate executive to founder and bet big on LinkedIn.
Is LinkedIn useful for construction and manufacturing companies?
Yes. The episode treats LinkedIn as a growth engine for legacy industries and speaks to construction, manufacturing, and real estate companies struggling to stand out or hire.
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