IN THE CONVERSATION
Interviews, Articles & Media
Explore Stefanie's conversations and contributions across podcasts, interviews, and industry publications.
Each record identifies the outlet, Stefanie's role, and the original source.
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2026 Window + Door Awards
Window + Door
Stefanie is a judge for the 2026 Window + Door Awards, reviewing work from across the window and door industry.
Read the Feature: 2026 Window + Door Awards -
The Private Label Play
By Stefanie Couch in Hardware Connection
Private label gives a retailer a chance to build a brand customers know. Writing from NHS Concept to Commerce, Stefanie connects product sourcing, brand choices, and the work of independent…
Read the Feature: The Private Label Play -
The Table Is Big Enough
Glass Magazine
Glass Magazine reflects on the industry leadership panel Stefanie moderated, with the spotlight on its panelists.
Read the Feature: The Table Is Big Enough -
Step 3: Be Chosen: Why Customer Experience Builds Long-Term Value
By Stefanie Couch in The Hardware Journal
The sale is one part of the relationship. To close her series, Stefanie looks at how the customer experience gives people a reason to return and recommend your business to…
Read the Feature: Step 3: Be Chosen: Why Customer Experience Builds Long-Term Value -
What the Door and Window Industry Taught Rick Cross
By Stefanie Couch in Paradigm
Stefanie talks with Rick Cross about lessons from the door and window business, including trust, the sales process, and the role of software in the work people do each day.
Read the Feature: What the Door and Window Industry Taught Rick Cross -
Lakisha Woods and the Future of the National Glass Association
Paradigm
Stefanie's conversation with Lakisha Woods, part of Paradigm's Industry Insiders series, explores leadership and the future of the National Glass Association.
Read the Feature: Lakisha Woods and the Future of the National Glass Association -
Innovation in Motion
By Stefanie Couch in Glass Magazine
Stefanie’s take on GlassBuild America 2025: advanced machinery and new products on the show floor, more companies creating content at the event, and her Grit Blueprint Podcast conversation with Chip…
Read the Feature: Innovation in Motion -
Step 2: Be Known: How to Build Reputation in Today’s Market
By Stefanie Couch in The Hardware Journal
Being familiar is only part of the work. Stefanie explains how a business earns trust through a clear message, customer stories, and proof of what it does well.
Read the Feature: Step 2: Be Known: How to Build Reputation in Today’s Market -
Employee Owned 2025: A Transformative ESOP Experience
The ESOP Association, ESOP Report
In its December 2025 ESOP Report, The ESOP Association looks back on its Employee Owned 2025 conference in Las Vegas, including Stefanie’s keynote, “How to Win at Anything,” on page…
Read the Feature: Employee Owned 2025: A Transformative ESOP Experience -
Celebrating Authentic Leadership and Breaking Barriers
GlassBuild America
GlassBuild America covers Stefanie's keynote and the leadership panel that followed, a discussion she led with women in the industry.
Read the Feature: Celebrating Authentic Leadership and Breaking Barriers -
Pull Up a Seat to a Table Full of Industry Women
FGIA
FGIA covers Stefanie's keynote and the panel she moderated at GlassBuild, where she brought industry leaders into a conversation about leadership and opportunity.
Read the Feature: Pull Up a Seat to a Table Full of Industry Women -
Why Most Glass, Window, and Door Companies Get AI Wrong
By Stefanie Couch in Glass Magazine
AI can start with work your team already does. Stefanie outlines small uses for research, content, customer communication, and sales follow-up that give a business a practical place to begin.
Read the Feature: Why Most Glass, Window, and Door Companies Get AI Wrong