The Grit Blueprint Podcast
Loyal Fans, Lasting Success: Zamzow’s Inc, Sponsored by Do it Best
October 11, 2025 Length: 28 min Watch on YouTube (opens in a new tab)
On The Grit Blueprint Podcast, sponsored by Do it Best, Jos Zamzow tells Stefanie Couch how the 92-year-old Zamzows chain in the Boise, Idaho area wins loyal fans by staying obsessed with customers and what they care about. His great-grandparents started with a small feed store during the Depression.
About This Episode.
Staying obsessed with the customer and what they care about is how you win long-term in business, as demonstrated by the 92-year-old Zamzows chain of stores in the Boise, Idaho area.
- • Finding just 1,000 people who are absolutely obsessed with your company can create viral growth
- • Jos Zamzow shares how his great-grandparents started with a small feed store during the Depression
- • Passion for your product is more valuable than expensive marketing campaigns
- • Regular employee training focuses on providing exceptional customer service beyond expectations
- • The 33-year tradition of Frisbee Fest connects the stores with the community while supporting animal shelters
- • Product effectiveness matters more than fancy packaging, customers return when products work
- • AI phone assistant successfully handles customer inquiries during peak seasons
- • AI implementation provides instant answers to complex questions that even experienced staff might struggle with
Key Takeaways.
- Finding just 1,000 people who are obsessed with your company can create viral growth.
- Passion for your product is worth more than expensive marketing campaigns, and customers return when products work.
- Regular employee training focuses on customer service that goes beyond expectations.
- Frisbee Fest, a 33-year tradition, connects the stores with the community while supporting animal shelters.
- An AI phone assistant handles customer inquiries during peak seasons and gives instant answers to complex questions.
Questions and Answers.
How does a local business build loyal fans?
The episode with Jos Zamzow of Zamzow's Inc points to staying obsessed with the customer and what they care about. Finding just 1,000 people who are obsessed with your company can create viral growth.
How does Zamzows use AI?
An AI phone assistant handles customer inquiries during peak seasons. It gives instant answers to complex questions that even experienced staff might struggle with.
What is Frisbee Fest?
Frisbee Fest is a 33-year Zamzows tradition that connects the stores with the community while supporting animal shelters.
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