Event Highlights
Inside PumpkinTown: How Allisonville Home & Garden Turns Halloween Into a Tradition
October 22, 2026 Length: 3 min Watch on YouTube (opens in a new tab)
In this Event Highlights video, Stefanie Couch goes inside PumpkinTown on opening night at Allisonville Home & Garden in Fishers, Indiana, with Ben Couch, Marion Pulse and Gina Schaefer. The group rode the train, played carnival games, ate, drank and explored the town.
About This Video.
Opening night at PumpkinTown. The train was easy. The carnival games were not.
I'm at Allisonville Home & Garden in Fishers, Indiana, with my husband Ben Couch, Marion Pulse, and Gina Schaefer. Every Halloween season, the Allisonville team sets up PumpkinTown, and we were there for night one. We rode the train, played games, ate, drank, and explored every corner of the huge town they put together each year.
Thank you to Pat Sullivan and the whole Allisonville Home & Garden team for an amazing night. This is what it looks like when a garden center gives its community a reason to come back that has nothing to do with a sale.
Marion Pulse, Client Success Manager, Grit Blueprint
Gina Schaefer, Speaker, Author, Founder
Allisonville Home & Garden’s PumpkinTown
Follow Allisonville Home & Garden on Instagram at
Plan your own trip to PumpkinTown at
Key Takeaways.
- Allisonville Home & Garden in Fishers, Indiana, sets up PumpkinTown every Halloween season, and the team puts together a huge town each year.
- Stefanie sees PumpkinTown as a garden center giving its community a reason to come back that has nothing to do with a sale.
Questions and Answers.
What is PumpkinTown?
PumpkinTown is the town Allisonville Home & Garden in Fishers, Indiana, sets up every Halloween season. On opening night, Stefanie Couch, Ben Couch, Marion Pulse and Gina Schaefer rode the train, played carnival games, ate and drank.
Why does a garden center event like PumpkinTown matter?
In Stefanie Couch's view, PumpkinTown shows a garden center giving its community a reason to come back that has nothing to do with a sale.
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