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Stefanie Couch at IIBEC Metro New York’s Building Smarter with AI 2025

Role
Breakout speaker and panelist
Organizer
IIBEC Metro New York Chapter
Date
September 17, 2025
Place
Civic Hall, New York City
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Stefanie Couch presented a visibility-focused breakout and joined a communications panel at Building Smarter with AI, a symposium held by the Metro New York chapter of IIBEC, the International Institute of Building Enclosure Consultants. The event took place at Civic Hall in New York City on September 17, 2025.

About the Event

The one-day symposium considered how AI was changing work across construction and the built environment. Its program brought together perspectives from design, technology, operations and business growth, for builders, architects, engineers, suppliers and other industry professionals.

What Stefanie Covered

Stefanie brought brand visibility into the day’s technology conversation with her breakout, Be Seen. Be Known. Be Chosen. It ran alongside sessions on practical AI adoption and the people and processes behind organizational change.

She also joined the panel The New Communications Playbook: AI’s Role in Brand, Media, and Messaging with Nick Heim, James Lythe and Hugo Ramirez, which turned the day’s AI theme to how organizations communicate and present themselves.

  • Brand visibility
  • AI’s role in brand communications
  • Media and messaging in the building industry

Sessions at This Event

  1. September 17, 2025Featured or Breakout Speaker

    Be Seen. Be Known. Be Chosen.

  2. September 17, 2025Panelist

    The New Communications Playbook: AI’s Role in Brand, Media, and Messaging

Event Photos

The IIBEC Metro New York audience as Stefanie Couch presents Be Seen. Be Known. Be Chosen. (open larger photo)
Attendees applauding Stefanie Couch at IIBEC Metro New York’s Building Smarter with AI (open larger photo)
Stefanie Couch with the host after her talk at IIBEC Metro New York (open larger photo)
Stefanie Couch smiling with an attendee at IIBEC Metro New York (open larger photo)
Stefanie speaks from the IIBEC stage, the screen behind her reading “Be Seen. Be Known. Be Chosen.” (open larger photo)
Stefanie Couch pointing to a slide that reads If Your Customers Are There, You Should Be Too (open larger photo)
Attendees at their tables listening to Stefanie Couch at IIBEC Metro New York (open larger photo)
The full room at IIBEC Metro New York’s Building Smarter with AI, seen from the back (open larger photo)
Seen from the back of the room, Stefanie points to her “Ready to Use It?” slide and its QR code, an attendee’s laptop in the foreground (open larger photo)
Stefanie Couch on the AI panel with three guests at IIBEC Metro New York (open larger photo)
Stefanie Couch asking a question on the AI panel at IIBEC Metro New York (open larger photo)
Stefanie Couch in a seated conversation with a sponsor at IIBEC Metro New York (open larger photo)

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