Press & Media
Stefanie Couch is the Founder and CEO of Grit Blueprint, a visibility, media, and growth partner for the building industry. She helps leaders build personal reputations that open doors and companies build brands that earn trust before the first conversation.
With over 30 years in the building industry and a third-generation building supply background, Stefanie has sold lumber, windows, doors, and hardware. She has worked inside dealers, distributors, and manufacturers. She has been on over 50 industry stages including Walgreens, Verizon, Do it Best, True Value, The ESOP Association, National Glass Association, NAWLA, the International Builders Show, and the National Hardware Show.
She is a Gallup Certified Strengths Coach, LinkedIn and personal brand expert, and a practical AI adoption and AI search optimization leader for the building industry. She is the host of the Grit Blueprint Podcast and Behind the Build, and the writer behind the Built to Win newsletter.Stefanie runs Grit Blueprint alongside her husband and co-founder, Ben, and a team of experts from Grit Studios in Clayton, Georgia.
Her framework: Be Seen. Be Known. Be Chosen. Become Unmistakable.
Short Bio:
Full Bio (200 Words):
Stefanie Couch is the Founder and CEO of Grit Blueprint, a visibility, media, and growth partner for the building industry. She helps leaders build personal reputations that open doors and companies build brands that earn trust before the first conversation.
A third-generation building supply insider with over 30 years of industry experience, Stefanie has sold lumber, windows, doors, and hardware and has worked inside dealers, distributors, and manufacturers. She brings that experience to every stage, every advisory engagement, and every system Grit Blueprint builds.
Through Grit Blueprint, Stefanie and her team help manufacturers, distributors, dealers, and building industry leaders get seen where decisions are forming, build trust before sales is involved, and become unmistakable in their market. Grit Media and Grit Studios in Clayton, Georgia provide video, podcast, photo, and media production that turns real stories into lasting proof.
Stefanie is a Gallup Certified Strengths Coach, LinkedIn and personal brand expert, and a practical AI adoption and AI search optimization leader for this industry. She has spoken on over 50 stages including events for Walgreens, Verizon, Do it Best, The ESOP Association, National Glass Association, and the International Builders Show. She is the host of the Grit Blueprint Podcast and Behind the Build, and the writer behind the Built to Win newsletter.
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Stefanie Couch Personal Brand
Grit Blueprint
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Visibility and Brand
- Why do strong companies and experienced leaders still get overlooked?
- What is the difference between being visible and being chosen?
- What does "stop being the best-kept secret" actually mean in practice?
- How do companies build trust before the first conversation ever happens?
The Unmistakable Framework
- What is the Be Seen, Be Known, Be Chosen framework and how did it develop?
- Where do most leaders and companies get stuck in the framework?
- What does it look like when the framework is working?
AI and How People Choose
- How is AI changing the way buyers find and evaluate companies?
- What should leaders know about AI search that most people are missing?
- How can a building industry company start showing up in AI search results?
- What is the difference between AI search optimization and traditional SEO?
On-Site Podcast Recording
- Why do leaders resist building a personal brand and what does it cost them?
- How does a leader build a reputation people remember and repeat?
- What does LinkedIn actually do for a building industry leader?
- What is the connection between personal brand and company revenue?
Building Industry and Entrepreneurship
- What did growing up in a third-generation building supply business teach you?
- What is the biggest shift happening in the building industry right now?
- Why did you start Grit Blueprint and what problem does it solve?
- What does "win on purpose" mean to you?
Grit, Style, and Showing Up
- Where did the hot pink hats and cowgirl boots come from?
- What did your parents teach you about showing up?
- What does your mom's Maybelline Great Lash have to do with personal brand?
- You have said you are a self-professed door nerd. What does that mean?
On stage presence:
- "The most engaging and inspiring talk of the event." — Jim Bonham, President & CEO, The ESOP Association
On audience impact:
- "780 team members joined our live broadcast. Stefanie Couch has truly become a global crowd favorite." — Jalpa Patel-Kar, Senior Manager, Business Partnerships, Walgreens
On rebooking:
- "She is at the top of our list to bring back." — Katy Devlin, Chief Content Officer, National Glass Association
On commanding the room:
- "She absolutely commanded the stage at IBS. Her presence is impossible to ignore." — James Esver, Window & Door Sales Leader, Golden State Lumber & Showroom
On credibility:
- "A third-generation building industry and hardware professional who brings credibility and deep industry knowledge." — JC Fernandez, News Anchor & TV Personality, KLAS Channel 8
On lasting value:
- "I can't recommend her enough and have already booked her again as a keynote speaker." — Danielle Trujillo, Director, Boise State University
On expertise:
- "The rare combination of stage charisma and topical information." — Lain Ehmann, Director of Content, Mastermind.com
On brand building:
- "I've come to trust her as equal parts mentor, peer, and badass inspiration." — Gina Schaefer, CEO & Founder, A Few Cool Hardware Stores
Inquires